Cookies Policy
Last updated: 10/09/2025
1. Introduction
This Cookies Policy explains how TrivaFit (“we”, “us”, “our”) uses cookies and similar tracking technologies when you visit our website trivafit.com (the “Site”), and how these cookies are used in connection with Google Merchant and other services. This policy should be read together with our Privacy Policy.
By using or accessing the Site, you consent to the use of cookies in accordance with this policy unless you have disabled them via your browser or consent management tool.
2. What are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They store information about your visit, preferences, and device, which can be used to improve the website experience, remember your preferences, and deliver targeted content.
Cookies may be first-party (set by us) or third-party (set by other services), and may be persistent (remain on your device for a set period) or session-based (expire when you close your browser).
3. Types of Cookies We Use
| Cookie Type | Purpose | Source | Retention / Expiry |
|---|---|---|---|
| Strictly Necessary | Essential for the Site to function (e.g. shopping cart, login, security) | first-party | Session or short-term |
| Functional | Remember preferences such as language, currency or display settings | first-party | Up to 12 months |
| Performance / Analytics | Help us understand how visitors use our Site, page views, errors, etc. | Google Analytics, Shopify analytics | Up to 2 years |
| Advertising / Targeting | Used to display personalized ads, track conversions, and remarketing (including Google Merchant) | Google Ads, Meta, other ad networks | Typically up to 1–2 years |
| Social Media | Integration with social widgets (e.g. share, like, follow) | Facebook, Instagram, TikTok | Varies by provider |
4. Google Merchant & Advertising Cookies
We use cookies and related tracking technologies to support our Google Merchant listings, advertising, remarketing, and conversion tracking. These cookies help us measure the effectiveness of our marketing efforts, show relevant ads to users, and comply with Google’s tag requirements.
Specifically:
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Google Ads conversion tracking cookies help us track purchases or leads originating from Google ad clicks.
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Google remarketing cookies allow us to show ads to past visitors of the Site based on their previous interactions.
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Google Analytics cookies are used to compile data on website usage, sessions, and conversions to help us improve our Site and marketing performance.
If you are viewing our Site from the Netherlands (or another EU country), we will only place advertising cookies after obtaining your explicit consent, in line with EU cookie consent rules and Google’s EU User Consent Policy (see further section 5 below).
5. Consent and Cookie Banner
In accordance with the EU EPrivacy Directive and GDPR, we show a cookie consent banner when users first visit trivafit.com from the Netherlands (or European Economic Area countries).
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You can accept all cookies, reject non-essential cookies, or configure your preferences (e.g. allow essential cookies only).
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If you do not provide consent to advertising or analytics cookies, those cookies will not be loaded, and tracking tags (such as Google Ads remarketing or conversion tags) will not fire.
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You can change or withdraw your consent at any time via our cookie banner or by clearing cookies in your browser settings.
6. How to Manage Cookies
You can control cookies in several ways:
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Browser settings: Most browsers (Chrome, Edge, Firefox, Safari, etc.) allow you to view and delete cookies via settings. You can also set browsers to block cookies or alert you before a cookie is placed.
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Consent tool: Use the cookie banner’s “Cookie Preferences” link to adjust which categories of cookies you allow (e.g. functional, analytics, advertising).
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Third-party opt-outs: You can opt out of interest-based advertising from Google via the Google Ads Settings page or adjust preferences using services like the European Interactive Digital Advertising Alliance (EDAA) or Network Advertising Initiative.
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Clearing cookies: Deleting cookies will remove any stored preferences, and you may need to reset your choices on future visits.
7. Third-Party Cookies
Third parties, including Google, Shopify, Facebook, Instagram, TikTok, and other advertising networks, may place cookies on your device when you interact with our Site (for instance, when you use embedded content or click on ads). These third-party cookies are subject to their own cookie policies, and we are not responsible for how these third parties use or store information collected via those cookies. You should review their respective cookie and privacy policies for more details.
8. Data Retention and Privacy
Cookies themselves typically do not store your personal information, but they may be linked to personal data we collect and store. We only keep cookie-based tracking data or user session information for as long as needed to fulfil the stated purposes (for instance, analytics, marketing, or conversion measurement), and in accordance with applicable data retention policies. For more about how we use your personal data, please see our Privacy Policy.
9. Changes to This Cookies Policy
We may update this Cookies Policy from time to time (for example, when cookie practices change or we add new technologies). The updated version will be posted on trivafit.com with a revised “Last updated” date. If the changes are significant, we may provide a more prominent notice or ask for renewed consent.
10. Contact
If you have any questions or concerns about our use of cookies, or this Cookies Policy, please contact us at:
TrivaFit
Amsterdamsestraatweg 379, 3551 CK, Utrecht, Netherlands
Email: support@trivafit.com